Mushroom.gg - Launch Video

Mushroom.gg, a “Tiktok for gaming” social app, needed a launch video to promote a feature update. To accommodate their tight budget and deadline, I wrote a concept based on a gaming livestream that would be simple yet effective to execute.

The scene was shot in one still, continuous take which simplified production. The actor was based on the popular streamer, Dr. Disrespect, and the set was dressed to match—complete with a couple CRT TVs and gaming peripherals. A mock live chat and stream overlay was added in post to drive home the livestream effect.

This video was blasted out to the userbase upon launch and became the highest viewed and engaged post to date.